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// the thought box

Ideas, builds & lessons learned

Short reads on technology, business, and personal growth from Frankie Ragan — a working developer, builder, and operator writing from Springdale, Arkansas.

Shopify or Custom Ecommerce: What a Small Business Should Pay for
7 min

Shopify or Custom Ecommerce: What a Small Business Should Pay for

**Most small businesses will pay $500 to $5,000 to launch on Shopify and $100 to $1,500+ per month to run it well, while custom ecommerce usually starts around $15,000 to $40,000 plus ongoing maintenance.** This cost breakdown explains what drives the price, where cheap gets expensive, and when each option is actually worth paying for.

Website or booking app: what a service business actually needs first
6 min

Website or booking app: what a service business actually needs first

Start with a website and online booking, not a native app. For most service businesses, a mobile-friendly site that gets found and converts visitors into appointments is the right first investment.

Cat6 or Wi-Fi upgrade? How to choose the fix your building needs
7 min

Cat6 or Wi-Fi upgrade? How to choose the fix your building needs

Bad Wi-Fi doesn’t always mean you need new access points. Business owners should choose cabling first when the wired backbone, fixed devices, or PoE needs are the bottleneck, and choose Wi-Fi upgrades when coverage and capacity are the real issue.

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Single Router or Multiple Access Points? How to Choose for Your Building
6 min

Single Router or Multiple Access Points? How to Choose for Your Building

Choose multiple wired access points for most larger or more complicated buildings; use a single router only in small, open spaces with light demand. This guide helps business owners decide based on layout, capacity, backhaul, and building materials.

How Much Does a Bentonville Small Business Website Cost in 2026?
6 min

How Much Does a Bentonville Small Business Website Cost in 2026?

A Bentonville small business website in 2026 usually costs between $349 and $12,000+, with most real projects landing around $1,500 to $6,000. This breakdown explains what changes the price, where cheap websites get expensive, and the ongoing costs owners forget.

One developer or an agency? How to choose for your business project
7 min

One developer or an agency? How to choose for your business project

Choose one developer for a clear, tightly scoped business project, and choose an agency for larger work that needs multiple specialties and more formal support. This guide helps business owners avoid the expensive mistake of paying for the wrong kind of help.

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Need Wi-Fi in a Second Building? Bridge It or Run Cable?
7 min

Need Wi-Fi in a Second Building? Bridge It or Run Cable?

Run fiber if trenching is reasonable; use a wireless bridge if it isn’t. This guide helps business and property owners decide based on trenching difficulty, line of sight, reliability, and the real risks of copper between separate buildings.

Zapier or Custom Integration: Which One Actually Solves the Bottleneck?
6 min

Zapier or Custom Integration: Which One Actually Solves the Bottleneck?

**Start with Zapier for simple, low-risk workflows; build a custom integration for core operations, complex logic, or sensitive data.** This decision guide helps business owners choose the cheaper fix that actually removes the bottleneck instead of hiding it.

The Real Cost of Replacing Spreadsheets With Custom Software
6 min

The Real Cost of Replacing Spreadsheets With Custom Software

**Replacing spreadsheets with custom software usually costs $15,000 to $150,000+, with most small-business systems landing around $30,000 to $80,000.** This breakdown explains what drives the number, where cheap quotes get expensive, and the ongoing costs owners forget.